best format for uploading to instagram video

Once a platform for attractive, foursquare images, Instagram has at present expanded to accept social media to the adjacent level with a whole diverseness of engaging, exciting features designed to help y'all draw in an attentive audition. From 24-60 minutes Instagram Stories to the new and innovative Reels features, video seems to be everywhere on Instagram today.

But with any video-forward platform, uploading and recording the perfect video for Instagram comes with its own challenges, specially on this mobile-showtime social media.

In this guide, we're going to help y'all figure out what the all-time Instagram video format, file size, orientation, and length should be. We're as well going to consider how to upload or record your Instagram videos, then you can always discover the virtually bonny dimensions and aspect ratio for your clips.

Instagram Feed Video Posts

Instagram first released the ability to upload video clips to your feed in 2013. These are designed to be short, engaging videos (not characteristic-length films) that tin hands be recorded and uploaded without the need for whatsoever fancy recording or editing equipment.

When Instagram feed videos were beginning introduced, these clips could be a maximum of 15 seconds long. Even so, every bit Instagram video grew in popularity, this was upgraded to allow users to upload up to i minute of video footage alongside the standard photo feed posts.

To ensure your videos can be uploaded without any bug, yous'll demand to consider the post-obit specifications. Non merely will this make sure your upload doesn't neglect, merely you'll also exist able to cultivate a more visually attractive feed that looks not bad on any device.

Instagram Feed Video Format

Best video format: MP4 or MOV with an H.264 Codec ACC sound and 3,500 kbps video bitrate.
Length: Instagram Stories videos must be minimum of 3 and a maximum of 60 seconds.
Orientation: Square, portrait, or mural
Aspect ratio: At least 1:xix.1, maximum 4:5. For best results, Instagram recommends you lot use an aspect ratio of 1:1 for Feed videos.
Dimensions: The best dimensions for a Feed video is 1080px wide by 1350px tall.
Size: There are no limits to Instagram feed video file sizes. Still, for best results, y'all should stick to a maximum file size of 50MB.
Frame rate: Instagram videos should accept a minimum frame rate of 30 FPS (frames per second).
Resolution: All Instagram videos should have a minimum resolution of 720 pixels.

How to add a video to your Instagram feed

Open the Instagram app, navigate to your profile, then click the "+" button in the acme right-hand corner of your screen.
Select "feed post."

Tap on the video yous want to upload, then click the blue arrow in the top right-manus corner.
If you want to upload multiple clips or images, select the carousel icon in the lesser right-manus corner of the clip.
Next, yous can add together filters to the clip (similarly to a standard image mail).

Nether "Trim," you can shorten the clip or select up to 60 seconds from a longer video to upload.

"Comprehend" lets you select the thumbnail y'all want to employ with the video. This is important, as it'due south what users will run into on your page before clicking to watch your clip.

Instagram Stories Video Format

Introduced in 2016, Instagram Stories revolutionized the Instagram user experience to upload short clips or images that would exist visible for 24 hours. This upgrade was likely in response to the success and popularity of Snapchat's 24-hour story-sharing capabilities and has become a popular feature in the Instagram universe.

Since 2016, Instagram Stories have undertaken numerous 'renovations' to ensure they're as heady and engaging as possible. Now, yous can add text, tag friends, or 'check in' to a location, along with uploading stickers, GIFs, and even music to your Stories.

You tin record Instagram Stories videos directly via the app or upload footage in your camera curlicue. Stories can concluding upward to 15 seconds, but if your video is upward to i minute long, Instagram will break this down into 15-second segments.

Instagram Stories Video Specs

Video format: MP4
Length: 1 to 15 seconds (or upwards to one infinitesimal, broken into
Orientation: Portrait is all-time, just y'all can also share square
or mural videos/photos in Stories.
Aspect ratio: A minimum 1:19.ane and maximum 9:xvi. Instagram recommends aiming for an attribute ratio betwixt 4:v and nine:sixteen for Stories.
Dimensions: For Instagram Stories, you'll go the best results with 1080px wide by 1920px alpine dimensions to accommodate a smartphone being held vertically.
Size: Every bit with Feed videos, y'all should generally stick to a maximum file size of 50MB for Instagram Stories.
Frame rate: Minimum frame rate of 30 FPS (frames per second).
Resolution: All Instagram videos should have a minimum resolution of 720 pixels.

Shoot video straight through Instagram Stories

Open the Stories camera.
Option a camera style (for example, Boomerang, Superzoom, Rewind, Hands-Gratis, Normal, etc.)
Tape your video using your smartphone's camera directly in the Instagram app.
Once you're done recording, add together your choice of GIFs, text, stickers, music, locations, tags, and more.

Add together pre-recorded video to Instagram Stories

Open the Stories photographic camera.
Swipe upwardly on the screen to view your device's gallery.
Select the video yous want to employ.
Add your selection of GIFs, text, etc., as above.

Remember, Instagram Stories clips can exist a maximum of 15 seconds, and then if your pre-recorded video is longer than this, the app will automatically cutting it into 15-2d segments upward to 1 infinitesimal long. Any GIFs, music, or stickers y'all add to one section will not transfer to the following clip, so longer videos will require more editing before you tin can publish.

Instagram Live Videos

Although Instagram makes no secret of being a mobile-first platform, yous can ordinarily upload images and videos via a PC or Mac with relative ease. However, Instagram Live videos tin can but be broadcast using a mobile device (yous tin watch a Live video on any device), so we tin wait the specifications for Alive video to exist a fiddling more specific.

Instagram Live videos accept become a hugely popular mode for brands and influencers to appoint with followers. By providing viewers a behind-the-scenes glance at their lives, hosting Q and A sessions, and much more. Once you've finished a Live circulate, Instagrammers are as well able to salvage the footage onto their device, post information technology as a Story, or share information technology to IGTV (which we'll cover before long).

Instagram Live Video Format

Video Format: MP4
Length: Upwards to hr.
Orientation: Portrait
Aspect ratio: Because Instagram Live videos are shot in portrait fashion, the dimensions and aspect ratio should reflect this. You want an aspect ratio of 9:16 for Instagram Live footage.
Dimensions: Like Instagram Stories, Live Videos look best with dimensions of 1080px wide by 1920px tall. Other dimensions volition not exist supported.
Size: Instagram Alive videos are shot and streamed direct from your smartphone or other mobile devices, then file size isn't really relevant.
Frame rate: As with all other Instagram videos, Instagram Live should be short with a minimum frame charge per unit of xxx FPS (frames per second).

How to use Instagram Live Video.

Open the Instagram Stories camera.
Swipe beyond to the "live" mode.
Tap the "live" icon to starting time the broadcast.

When you swipe to "live" mode, yous'll be able to see how many of your followers are online and will receive a notification that you are live broadcasting. It's always a adept idea to wait a few moments when y'all brainstorm a Alive video to give viewers a chance to join earlier you jump into the critical parts of the video.

When you're ready, tap the "end" button in the top right-hand corner of the screen to end your alive circulate, followed past "end now" to confirm.

Once y'all've concluded your broadcast, you can tap the "salvage" icon in the top left-hand corner to save it to your photographic camera coil or share it to your Instagram Stories.

Instagram Video Reels

After the unrivaled success of TikTok, Instagram released its new and innovative Reels feature.

Here, y'all can upload short and engaging clips up to fifteen seconds long and fill them with all sorts of fun effects from audio to speed command, stickers to AR effects.

You can hands share Reels to your Instagram Feed to showcase them to your followers. If you lot have a public Instagram account, your published Reels will too be available in the Explore tab for new users to discover.

Instagram Video Reels Format

Video Format: MP4 or MOV
Length: Instagram Reels can be up to fifteen seconds long. However, like Stories, y'all can upload multiple clips and stitch them together to make longer content. This is great for things like how-to videos, for example.
Orientation: Reels are always viewed in portrait fashion; therefore, the dimensions and aspect ratio used inside Instagram Reels volition always exist the same.
Attribute ratio: 9:16
Dimensions: 1080px broad by 1920px tall. Other dimensions volition not be supported.
Size: Instagram Reel videos can exist up to 4GB in size.
Frame charge per unit: The optimal frame charge per unit for Instagram Reels videos is at least 30 FPS (frames per second). You lot can play around with speed settings when editing your Reels video.

IGTV

IGTV is slightly dissimilar from Instagram'southward other video streaming options as it was designed to enable users to mail more long-form, immersive videos. Think of it as Instagram's answer to YouTube, with the maximum video length enabled varying depending on your account'southward size and verification status.

While IGTV used to sit on the main Instagram app, the button is no longer in employ, and Instagram has released a separate IGTV app that yous can apply to browse and upload IGTV content. However, Instagram users with a linked IGTV account will receive a tab on their profile page that followers tin click on to check out the latest content.

We don't have loads of data on the now split up IGTV app, just we're presuming the specs for video publishing have remained the same since Instagram removed the IGTV push from the primary app:

IGTV Video Specs

Video format: MP4
Length: Up to xv minutes for most accounts. Large and verified accounts can publish videos with a maximum length of 60 minutes.
Orientation: Portrait or mural
Aspect ratio: To match a standard phone screen, Instagram recommends IGTV videos utilize an aspect ratio of 9:sixteen for portrait videos or 16:9 if yous adopt to tape horizontally.
Dimensions: Unlike many Instagram video options, users tin can upload/record video in landscape style with IGTV. This means IGTV videos tin have the following dimensions: 1080px by 1920px, 1920px by 1080px, or 1080px by 1350px. IGTV videos on your main Instagram profile grid tin can likewise take dimensions of 1080px by 1080px.
Size: Videos upwards to fifteen minutes can be a maximum of 650MB, while 60-infinitesimal videos can exist upwards to 3.6GB.
Frame charge per unit: As with all other Instagram videos, IGTV footage should have a minimum frame rate of 30 FPS (frames per 2nd) and a minimum resolution of 720 pixels.

With IGTV, you lot can too select a comprehend photo or thumbnail. This volition pb to appointment with the video and can brand or break how popular your clips are. For best results, IGTV cover photos should employ an attribute ratio of one:1.55 or 420px by 654px. These will be cropped for viewing on the main Instagram app.

All-time Instagram video format: Top tips and takeaways:

There's no getting away from information technology; videos on Instagram are here to stay! Whether it's videos upwardly to 60 seconds playing through your Stories or y'all've actively downloaded the IGTV video app for more than in-depth options, video content is a must for whatsoever successful Instagram strategy.

That said, no matter how bully your content is… If y'all don't become the best Instagram video format, Instagram video sizes, or Instagram video dimensions just right, no video on Instagram is e'er going to get viewers excited.

Then, before you spend countless hours recording the perfect Instagram video content, don't forget to check the video specs and follow our below tiptop tips for fantabulous content that's sure to convert and engage.

Find a great cover photo/thumbnail.
Don't rely too heavily on sound (Remember audio only plays if you plow it on for near videos)
Focus on the first few seconds - Viewers will usually decide whether they want to sentry your entire video within the showtime iii-5 seconds.
Discover the correct video length – simply because the video tin be 60 seconds doesn't mean you need to utilize the entire length. Use analytics to help decide the optimal video length to keep viewers engaged.
Edit your videos – Even a great video on Instagram might require some video editing. Don't be afraid to download some video editing software to ensure you're only posting the all-time possible content (obviously, a Live video on Instagram won't require as much editing).
Take advantage of analytics – Instagram Insights and other tools are your friends! Don't forget to check the detail behind the performance of each video you post and utilize the information to create better and ameliorate videos.
Play around with stickers and other interactive features available (particularly with Instagram Stories).
Maintain consistent branding
Recall, most Instagram users are used to viewing vertical video – Not only does publishing video content on Instagram in portrait save users from turning their phones, but the optimum aspect ratios have been carefully selected to make your content look as bonny and engaging as possible.

FAQ

What video format does Instagram apply?

The all-time Instagram video format is MP4. This is how the vast majority of videos will be uploaded and presented on Instagram.

That said, virtually Instagram videos can also exist uploaded using a MOV file format with H.264 Codec AAC audio and 3,5000 kbps video bitrate.

What video formats can I not utilize for Instagram?

Videos on Instagram must almost e'er be MP4 or MOV file formats. If you lot wish to upload a video that's not an MP4 or MOV file type, you will need to utilise a third-party converter before you can upload your content.

Is video more engaging than a photo on Instagram?

According to Sprout Social , in 2020, videos on Instagram received 49% higher date levels than static photos, demonstrating that video content actually is the hereafter.

Withal, that's not to say that static images should exist forgotten about. The best Instagram feeds are filled with a combination of video and photograph posts with compelling, relevant captions and hashtags that proceed followers interested.

How many MB of video tin I upload on Instagram?

Instagram video sizes tend to be reasonably generous, with the power to upload maximum file size of 3.65GB for a sixty-minute IGTV video.

Instead of focusing on the maximum file size, Instagram video sizes are more strictly related to the length of the video. This will vary depending on the video blazon (an Instagram Story, feed post, Reel, or IGTV upload).

In nearly cases, your video will need to be threescore seconds maximum duration. However, IGTV can actually be a maximum of sixty minutes in length for large, verified accounts. Stories and Reels are made of clips up to xv seconds long. However, they can stitch together a maximum of 60 seconds worth of footage if you accept a more than extended clip you wish to share.

What's the best Instagram video format?

The best Instagram video format is MP4 with H.264 Codec AAC sound, 3,500 kbps bitrate, and a frame rate of xxx fps (frames per second). Most videos will exist viewed in portrait mode with a maximum width of 1080px and elevation of 1920px, and then it'south a good idea to call up these video specs when filming video content for Instagram.

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